image via flickr, copyright keela84
A couple of weeks ago I was pleased to see that the Cornhusker Red Cross had a twitter account. I was planning on enrolling my children in their swim program and but had a few questions that weren’t addressed on their website. I thought I would use twitter to get in contact with them.
Over the course of a week, I sent multiple replies to their twitter feed. I got no reply. In the end, I signed my kids up for swim lessons elsewhere. I’m not mad or upset at the Red Cross. I just found an alternative where the owners communicated with me in a timely manner.
What does this mean for businesses? I’m sure the Red Cross will survive without having my children in their swim lesson program. Maybe they don’t feel the need to use their twitter feed to interact with the public. But, will your small business survive if you aren’t attending to your potential customers? The Red Cross twitter account is promoted on their website but they aren’t taking the time to monitor it.
Here is my free tip for the Cornhusker Red Cross.*
- Check your twitter stream for conversations directed at you. It only takes a few minutes a day.
*If they know how to monitor what people are saying about them online, they will see this post. If they aren’t monitoring what people are saying about them online, they might need our services.
