Looking to gain more clients? With so much noise online, it’s crucial to standout. Here are a couple tips how to do this online:
1. Determine your purpose. Are you online to meet people, or tell everyone that you are an expert in making BLTs, or grow your business? Decide what your top goals are in using social media. Once you establish your focus, it will help you carve out a niche for yourself, and make social media the most effective for you. Your status updates/tweets, etc. will be recognizable, and people will start to come to you if they need to know how to make the perfect BLT.
2. Build your brand. Once you have your purpose figured out, you can start building your brand online. Say you wanted people to know how awesome your BLTs are and you want them to come to you for all their BLT needs.
- You should surround yourself with other BLT enthusiasts, and other knowledgeable foodies. These are the people that will promote you the best, and will be easy to make friends with- as you will have something to immediately talk about.
- If you are targeting a local area, find other people in the area that will appreciate your BLTs
- Focused updates/tweets. Try for about 75% of your tweets to be BLT related (or if you are an interior designer- focus on interior design for 75% of your tweets). The other 25% can be non related BLT, and will help you mix things up a little. Make it fun, make it interesting. Share different pointers and tips. If you share useful advice, people will be more likely to listen to what you have to say. Don’t try to sell your BLTs with every tweet. This is annoying, and people will not listen. We recommend about 1/10th of your tweets can be a sales pitch, but really the most effective tweeters are the once who are always giving.
Just remember when you are building your brand online, it’s not that much different than building it in person. Remember to ask how people are doing, what they’ve been up to before you dive in and promote yourself. Being polite will get you a long ways, and will build a lot more friendships throughout the years.
How do you go about building your brand online?
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