I recently found out about CrossFit Lincoln about a week ago and have been to 2 of their group workouts so far. {Think bootcamp}. It completely sucks, but it’s a mighty great workout, and it’s all done as a group. In the two workouts I have attended, it’s a loose competition, but motivating nonetheless. I for one never like to be the one in last place. However, last night had me thinking about it a little differently.
In doing a series of lifts and sprints, I was staying in the middle of the pack. I started out lifting a 18 lb. weight, but worked down to a 10 lb. as the 18 lb. was too much for me to handle. It was a tough work out, but truth be told, I could have probably took my time and finished out with the 18 lb. weight. There were two guys that finished last- they were neck and neck. They were lifting way more than any of us, and it was obvious they were pushing themselves harder than anyone out of the group.
How does this all apply to marketing and social media? Work it harder. It may take a little more time to do it right, but in the end you will be in better shape. Don’t just log on to twitter, facebook and LinkedIn and post without strategically thinking about it. What ever you say, say it with a purpose.
