A great way to build your own personal brand, or the brand of your company is to become an expert at something. Create a niche and focus on it. Once you have decided on a niche, you can start building awareness of your talents.
Speaking
Speaking engagements are a great way to talk about what you know well. To find speaking engagements, do searches for potential conferences or workshops that fit your niche. Then start sending pitches.
Local Groups
Create or attend local groups that fit your niche. More than likely the people attending these groups will be passionate about your niche and you will build a network around what you love.
Network
I love attending networking events and hearing what others are working on and what they are passionate about. And it may not be labeled an actual networking event, but any event you go to, try and talk to at least 3 people you don’t know. Find out what others are doing and you may be surprised how you can help.
Help Others
Share your knowledge with others and spread the wealth. The power of educating others is something that will keep on giving and giving.
Do you have a niche? How have you built your brand?
