Here at Toolulu, we feel that most companies can benefit from a content rich blog. Finding the right person to provide that content is the topic for discussion today.
Ideally, you’ll want a blogger on the inside. Find someone in your company that is knowledgeable, has a good writing style, and is motivated. Do you have several departments or skill sets represented in your company? One way to add content to your blog would be to choose an employee from each area and give them the task of writing one blog post each week.
Give your blogging employees the support and training they need. A blogger’s job doesn’t end when a post is published. To get noticed, most bloggers put in some legwork after the post is live. Using twitter, facebook, and commenting on other relevant blog posts are all great ways to drive traffic to your post. Your bloggers will need the time and training to do this.
If you are unable to find a blogger among your current employees, you may want to consider a ghost blogger. Many professional bloggers are available for these types of freelance jobs. In fact, here at Toolulu we can help you find qualified bloggers to hire. When looking for a ghost blogger you’ll want to choose someone with excellent writing skills, a knowledge of blogger etiquette, at least a basic grasp of search engine optimization (SEO), and someone that can write intelligently about your subject matter.
