Last night, we attended the Social Media club of Lincoln. Matt Sherman from Three Pillars Media spoke about how they are using social media in their business to spread the word and gain clients. Their business focuses on commercial photography and videography. Here are a couple highlights from his presentation:
- Facebook: They do some weddings (about 12 per year) and Facebook is a great tool they have used to tap into their target market. They post pictures and videos from recent weddings. The bride and groom, people in the wedding party start commenting on pictures, tagging themselves, and before you know it one picture, or video has been posted to 1,000 different walls.
- Twitter: They use twitter to post links to their work – to a picture, or video. They have been granted freelance positions just based on their presence on Twitter.
- LinkedIn:Matt admitted to pushing LinkedIn off to the side and didn’t really think it was that useful to begin with. He loves it now. He uses it to connect with people, and have people he knows introduce him to people they know. He said it has helped him reached people he thought were “untouchable”.
He gave a great presentation and we loved having him talk to us. If you’re interested in joining the Social Media Club for it’s next event, visit our fan page for details.
