Your Audience Matters

Well, duh, right?  We all love the people that love us.  It’s a natural thing.  But we need to show them we love them, but giving them what they’re looking for. 

Each business will have a different mission, and thus a different audience.  It’s important to keep this in mind when you are creating ads, blogging, or tweeting away.  Here are a couple tips to making the most of your blogging/tweeting/facebooking (or is is friendfacefeedbooking now?)

Is it helpful?  The best posts and tweets are the information ones.  Are you giving someone a leg up- saving them a little bit of research?  Giving them something to chew on?

Say it and say it fast.  We all all busy.  Be sure to be respectful of people’s time and get to the point.  If you are using videos, try to keep them 1-2 minutes. 

Keep your back pocket full.  We all have days where the brain struggles to think of great content.  Keep you back pocket full of some ideas so you are still productive on these days.

Be Yourself.  People are smart and can see through fakers.  Make sure what you are posting is yours {if it’s not, just source where you’re getting it from}.  Share a little bit about yourself- cause we all like to know the man behind the curtain. 

Do you have tips that you’d like to share in giving back to your audience?  When you start talking to your audience, what works for you?

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