There is a firestorm brewing on twitter at this very moment over a blogger outreach event at Nestle. I’m not using this post to comment about the debate. What I find interesting is how it is being handled by Nestle.
Blogger outreach events are on the rise and many companies are using them for positive PR [...]
Monthly Archives: September 2009
Nestle Family Blogger Event Backlash
Social Media Revolution
Quick, look over here!

It’s happened to all of us. We’re driving down the road and the person you’re with shouts, “Quick, look over there!” And you look, and you don’t see exactly what the person is referring to. Either the moment has passed, or something is blocking your vision.
Do you all have those check cashing places where you [...]
Upcoming Classes
Proactive PR: The Current State of the PR Industry
What a Blog can do for you
Social Media 101 Class
Wondering how to use Facebook, Twitter, LinkedIn, and other social media sites to grow your business? We are having a class this week where we will give you a basic run down on each site and get you started using them. Included in the class fee is a headshot so you can get that [...]
Shiny & New
I have a background in real estate and probably the most common thing that happened to me with clients wanting to sell their property is that they always pointed out the shiny and new.
“Look at this cool statue we have in our yard. We get compliments on it all the time. And it was only $50,000.”
“Look [...]
