It’s happened to all of us. We’re driving down the road and the person you’re with shouts, “Quick, look over there!” And you look, and you don’t see exactly what the person is referring to. Either the moment has passed, or something is blocking your vision.
Do you all have those check cashing places where you live? We have a lot of them here too, one specifically is located on the corner of a very busy intersection. About 75% of the time, they have someone dressed in a chicken suit flashing a crazy sign and doing a chicken dance. Does it get my attention? Sure, it does. Have I ever used the check cashing place? No, never.
This same technique seems to be used by retailers closing doors all around us. Hiring people to wave signs along busy intersections. Again, does it get my attention? Yes, it most certainly does. Have I ever attended one of these store closing events? No, I haven’t.
With marketing, it’s all about grabbing your prospective clients attention and getting them in your doors. Making the sale. It’s great if you have dancing chickens on the corner and it’s working- getting people to notice you AND get customers through the door.
We work with a lot of new start ups and they want results, and they want them yesterday. The hardest part about starting a business is being patient. Work your tail off, and work it off a little more. Make sure you are working it smart. Getting proper attention is great and fun, but make sure it’s getting you the clients you need to walk through your door. We’ve all heard the saying, “work smarter, not harder.” Apply this to your marketing, “market smarter, not harder.”
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