I have a background in real estate and probably the most common thing that happened to me with clients wanting to sell their property is that they always pointed out the shiny and new.
“Look at this cool statue we have in our yard. We get compliments on it all the time. And it was only $50,000.”
“Look at this plush, new carpet. We upgraded since we are going to try and sell.”
When these situations would happen, I would have to break the news to them that they weren’t getting their money back on those items. I realize that you have a great $50,000 statue, but it doesn’t add ANY value to your home. {And frankly, who knows if the new owner will want it anyways}. And I love the new carpet, and it does feel nice, but the new owners may have a different taste in color palette, and may end up replace it. Again, it doesn’t add ANY value to your house.
It may help it sell, but it doesn’t add value. {Carpet that is new is always better than 10 year old carpet that is showing the floor board}.
So is the same with marketing & advertising. The ad you placed in a magazine doesn’t add value to your business, but it will help you sell your product. The key is to do it correctly, and focus on the right things. Don’t just place an ad in a top notch magazine because you need to spend your advertising budget somewhere. Think through your marketing and advertising plans and do everything with a purpose.
