image via flickr, copyright daveynin
We talk a lot about integrating social media and other online marketing techniques into your business. We have a passion for it. But no amount of Facebook, Twitter, or blogging is going to help if you don’t have a home base.
Your website should reflect your company and be more than just an informational page. This is your real tool. The reason you do all of those other things is so your website can be more productive. Use it to generate leads, sales, etc…
So, while going head first into a social media campaign might seem tempting…you’ll want to make sure your home base is ready.
