Creating a blog for your business is easy. Maintaining a blog for your business takes time and skill. I’ve come up with some quick tips to keep in mind if you’re blogging for your business.
1. Blog Regularly
Regularly can be open to interpretation. Is it twice a week? Every weekday? Find out what works best for you. For example, here at Toolulu we strive for 4 posts a week. In our busier times, this goes down a little bit. Our personal minimum is 2-3 times a week.
2. Open Comments
Many business blogs treat their blogs like a one way conversation. Don’t take away the social aspect of this social media tool. Allowing comments helps consumers feel engaged and involved. You may need to spend some time moderating, but comments can prove to be an invaluable tool.
3. Make it Easy to Subscribe
Many blog readers are familiar with the concept of RSS feeds. Make it easier for people to get your blog posts via email or in a reader. Facebook fan pages are another great way to get people your content. Subscription choices like those make it easier for people to stay in touch with your content.
4. Share Meaningful Content
Don’t use your blog for pure self promotion or a dumping ground for press releases. You want to keep your end goals in mind (generating leads, making sales, etc…) when writing your posts but the point of the blog should be to share your knowledge and create a community. When you do that, the rest will follow.
5. Take it Slow and Steady
Your blog is not going to take off overnight. Keep plugging away. Create fresh content. Share it through other media (like Twitter, Facebook, related forums). Don’t give up too quickly. It takes time to build up a readership and at times it may feel like you are writing only to yourself. With good analytics, you’ll soon find that if you have a blog with great content, people will find you.
