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When you think about the state of marketing or public relations, say 100 years ago– is it really that different from today? The local blacksmith would spread the word about Bob’s new grocery store in town by telling everyone he knew about the store. What great produce it had, and how reasonably priced it was.
The blacksmith of today is on twitter and facebook, telling everyone about Bob’s new store– how great the produce is and how excellent the customer service is. Social media is a tool in our tool box and shouldn’t be ignored. We are able to reach a more targeting and widespread audience than ever before.
Our delievery has improved. And I think it’s going to continue to do so. We will become more efficient and effective communicators throughout time. Working together and collaborating in new ways that seems impossible 100 years ago. Could you imagine having a business partner 1,000 miles away 100 years ago? It would have been impossible to be efficient! And now it is completely feasible.
How has social media made you more efficient and effective?
