You may have notice we’ve been moving things around our site. When we started Toolulu last year, we had no idea what kind of response we would receive and our objectives were broad. We want to continue to maintain our web presence through blogging and other social media (that is what we do, after all) [...]
Successful television, radio, and print campaigns rely on reach, frequency, and repetition. Thinking about applying those same principles to social media campaigns? Think again.
We’ve all heard of the 4 P’s in marketing, right? Product, Price, Placement and Promotion. Over at Buzz Marketing for Technology, they have created the 4 P’s of Social Media and I thought they were worth sharing.
#1 Tell Good Stories – think Idea Virus by Seth Godin
#2 Make them Sticky – think Made to Stick by [...]
Google Analytics is the most widely used web based analytics around. Setting it up on your website is an easy (and FREE) way to keep tabs on your site statistics. If you’re on a Wordpress blog, there is a plugin that you can use to put the code into your site. Because of its ease of [...]
Just like everything else, press releases are evolving. Are yours up to date?
We announced CraftyCon just over a week ago! Today we’ve opened submissions for our call for speakers! Wondering what to submit?
Can we tell you how much we loved Awesome Camp this weekend? It was freaking amazing! Now that we’ve had a chance to come up for air, here’s what we remember most from Awesome Camp:
It was truly awesome… and better than we expected. We really wanted it to be a building of relationships and learning [...]
Have we mentioned that we spent several days in California at the Craft & Hobby Trade Show? Okay, we did. It was there that we launched Toolulu’s big project…CraftyCon. You can see all of us letting off some steam with a new friend (David from the UK).
We’ve been on such a high for the past [...]