You may have notice we’ve been moving things around our site. When we started Toolulu last year, we had no idea what kind of response we would receive and our objectives were broad. We want to continue to maintain our web presence through blogging and other social media (that is what we do, after all) but we know that the majority of our clients don’t yet interact online in the same way that we do. The blog is now a secondary component of our site yet will continue to be updated regularly. Our web presence is now focused on the “what” of our business and less on the “why”.
The Archives
Browse the content below to find what you're looking for.
Web Design for Usability
Wednesday, February 24th, 20104 P’s of Social Media
Tuesday, February 16th, 2010We’ve all heard of the 4 P’s in marketing, right? Product, Price, Placement and Promotion. Over at Buzz Marketing for Technology, they have created the 4 P’s of Social Media and I thought they were worth sharing.
#1 Tell Good Stories – think Idea Virus by Seth Godin
#2 Make them Sticky – think Made to Stick by Chip and Dan Heath
Press Releases
Thursday, February 4th, 2010
Just like everything else, press releases are evolving. I went to school for a degree in public relations about 10 years ago, I was taught to put ### at the bottom of every press release. So 2000, right?! Things move so fast in the world today, that it’s going to take a lot more than just 3-4 paragraphs on a page with ### at the bottom to make your press release a success. Read More
Call for Speakers: CraftyCon 2010
Wednesday, February 3rd, 2010
Awesome Camp Recap
Tuesday, February 2nd, 2010Can we tell you how much we loved Awesome Camp this weekend? It was freaking amazing! Now that we’ve had a chance to come up for air, here’s what we remember most from Awesome Camp:
- It was truly awesome… and better than we expected. We really wanted it to be a building of relationships and learning from one another. And this is exactly what it was.
- There were so many great sessions. So many. I couldn’t believe all the local talent that showed up.
David Jane jamming on the guitar with his song about Lincoln Kayak Polo
Snack time
Toolulu speaking about “Thinking BIG”
Khara from Kabloom Studios talking about taking Awesome-er Photos
Lovely Attendees
Toby from Fierce Robot talking about Link Building
The pictures pretty much sum up how Awesome it was. Great attendees, great speakers and red9 was an awesome venue!! We hope everyone had a great time and learned lots and met some great people.
{All pictures taken by Khara and Emir with Kabloom Studios}
Coming Up For Air
Monday, February 1st, 2010
Have we mentioned that we spent several days in California at the Craft & Hobby Trade Show? Okay, we did. It was there that we launched Toolulu’s big project…CraftyCon. You can see all of us letting off some steam with a new friend (David from the UK).
image copyright rossn
We’ve been on such a high for the past couple of weeks and it all culminated on Saturday with Awesome Camp. It was such a great time and I think all those in attendance were able to take away some great information. We tried to fill in a couple of gaps during the schedule so Deb and I spoke twice. One talk was on “Thinking Big”. The other was titled, “What the Blog?”. There were some great talks on YouTube, Twitter, branding, photography, and even wind energy!
So, what’s next? No matter how much we try to keep our calendars clear for a while, that just doesn’t seem to last too long. Deb is speaking at the Mom 2.0 Summit towards the end of the month and we have meetings set up with new clients (and current) throughout the month.
What do you all do to get rested and rejuvenated? How do you stay fresh and on top of things? Or, do you? What’s the secret?
