We’ve all heard of the 4 P’s in marketing, right? Product, Price, Placement and Promotion. Over at Buzz Marketing for Technology, they have created the 4 P’s of Social Media and I thought they were worth sharing.
#1 Tell Good Stories – think Idea Virus by Seth Godin
#2 Make them Sticky – think Made to Stick by Chip and Dan Heath
#3 Package them to be Shareable – think World Wide Rave by David Scott Meerman
#4 Launch them using all available Social Media- think Inbound Marketing by Brian Halligan and Dharmesh Shah
I love all these concepts, don’t you? Share, be interesting, connect and grow… isn’t that why we are all doing this? And I love all the books that he tied these principles back to. I will definitely be checking these out.
What do you think of these principles? Anything you would add to the list?
6 Comments
Comment by Ricardo Bueno — February 17, 2010 @ 5:24 am
I love the principles (don’t know that I’d add any more). I’ve also read 3 of the 4 books referenced. I haven’t read “Made to Stick” just yet though I hear it makes for an excellent read. I’ve enjoyed all of Seth Godin’s books (particularly “Tribes” and “Permission Marketing”). I also really enjoyed David’s book(s) and “Inbound Marketing” (this one in particular is on my top list for marketing and social media newbies).
Comment by John — February 17, 2010 @ 6:22 am
A sound design for success and one all too easy to stray from. I would benefit from posting these four “P’s” in a noticeable location, like on a post-it note stuck to the center of my monitor.
Comment by Gareth Rees — February 17, 2010 @ 7:06 am
Great rules, but only one of them begins with P.
Comment by anne sorensen — February 17, 2010 @ 7:25 am
Totally agree Deb! And great minds of inspiration too! I haven’t read Chip & Dan Heath’s book yet .. so now on the list! Thks for a short but very sweet post!
Comment by Shane — February 18, 2010 @ 1:24 am
Nice post! I wrote a very similar post as well…..it’s about the 5th “p”
of marketing…..
http://www.fiveforcesgroup.com/strategy/social-media-meet-the-marketing-mix/
Comment by Tony Faustino — February 18, 2010 @ 12:53 pm
Deb:
First, I couldn’t agree more with the outstanding book suggestions you’ve highlighted in your post. These are all great recommendations particularly World Wide Rave, Inbound Marketing, and Made to Stick. I love these books and refer to them often.
Second, I wanted to graciously thank you for linking to my blog post / book review regarding your description of Inbound Marketing by Brian Halligan and Dharmesh Shah! This is incredibly generous of you and it really means a lot to me!
Many thanks Deb and I’m look forward to more insightful posts from you and Christy.
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