We’ve all heard of the 4 P’s in marketing, right? Product, Price, Placement and Promotion. Over at Buzz Marketing for Technology, they have created the 4 P’s of Social Media and I thought they were worth sharing.
#1 Tell Good Stories – think Idea Virus by Seth Godin
#2 Make them Sticky – think Made to Stick by Chip and Dan Heath
#3 Package them to be Shareable – think World Wide Rave by David Scott Meerman
#4 Launch them using all available Social Media- think Inbound Marketing by Brian Halligan and Dharmesh Shah
I love all these concepts, don’t you? Share, be interesting, connect and grow… isn’t that why we are all doing this? And I love all the books that he tied these principles back to. I will definitely be checking these out.
What do you think of these principles? Anything you would add to the list?
