The Archives

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More About Branding on Craft Critique

Tuesday, March 23rd, 2010

We’re guest posting again over at Craft Critique. Last week Deb shared her “tags” that she received during our presentation. This week, I’m sharing mine. Why don’t you head on over there and try it for yourself!

Social Media Etiquette 101

Monday, March 22nd, 2010

1. Don’t be a robot. There are so many applications that allow social media users to automate certain things.  I’m a big fan of using the listening tools, but if you use them to broadcast it’s spam.  FYI: I don’t need any more “Thanks for the follow, check out my site!” direct messages. Read More

Blog Your Business to Success

Thursday, March 18th, 2010

I read an interesting article the other day about what type of social media has gained the most traction for small businesses.  It’s no surprise that Facebook is an area where most small businesses are finding success.  There are over 400 million users and over half of those log in daily (according to Facebook itself).   Fan pages are easy to set up and a good way to start to engage your audience.  But are we overlooking the power of a blog?
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Online & Offline Branding

Wednesday, March 17th, 2010

Last week, we talked about branding at the Lincoln Social Media Club.  We discussed how important it is to make sure your online and offline branding match– because whether you know it or not, you are a brand. 

We gave everyone stickers to go around and label everyone.  To label everyone with 1-2 words that describe them. 

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Why Social Media?

Monday, March 15th, 2010

A year ago when we started Toolulu, social media was still viewed like it was just for fun.  We were knocking on company’s doors trying to help them build the online facet of their marketing and getting the door closed a lot.  We got “I just don’t have the time”  “I don’t think it works” and  “Social media is just for fun, not business” responses time after time. Read More

Business Goal Setting

Tuesday, March 9th, 2010

We’ve got a regular column over at Craft Critique blogging about business.  While that article is written for the craft crowd, the principles apply to any business goal setting.  Why not go over and take a peek?  In addition to some business cheerleading you’ll learn whether everyone’s favorite decoupage medium is  Mod Podge or Modge Podge.

Tuesdays with Toolulu on Craft Critique

Twitter Lists

Tuesday, March 2nd, 2010

I’m going to be completely honest here.  I think I’ve created one or two lists, but I don’t really use them.  And what I really mean by that is I don’t create them myself.  I do, however, like to look at other people’s lists.

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