Last week, we talked about branding at the Lincoln Social Media Club. We discussed how important it is to make sure your online and offline branding match– because whether you know it or not, you are a brand.
We gave everyone stickers to go around and label everyone. To label everyone with 1-2 words that describe them.
Here are the words that people used to describe me. They are all pretty acurate— kind, energy, super mom, fashionable, etc… But, I really wish people would have labeled me social media, design, Toolulu. These are the items I really what I want to be known for on a business level.
To focus our branding in person and online is an interesting challenge. How do you walk the line of promoting yourself, being personal, and engaging all at the same time?
