A year ago when we started Toolulu, social media was still viewed like it was just for fun. We were knocking on company’s doors trying to help them build the online facet of their marketing and getting the door closed a lot. We got “I just don’t have the time” “I don’t think it works” and “Social media is just for fun, not business” responses time after time.
A year later, companies are knocking on our door and asking for help. They want to learn about how social media can help promote their brand online. And it’s so refreshing. Companies are getting it and I think this is a short list of reasons why they “get” it:
- The ROI of social media is proving itself time and time again
- Minimal investment of funds (though it takes time)
- Marketing 2.0 is about building relationships and responding to the needs of the consumer (rather than companies telling the consumer what they want)
- A company wants to create it’s own news and events (We had a client the other day that was thrilled to have her own “newspaper” — aka blog)
- It’s a great customer service tool. Being accessible always provides a value for the consumer!
- It gives your company a personality. Show off who you are behind the scenes and make your business fun!
We love that companies are getting social media because we know it works! And yes, it is fun too!! But it’s such an effective tool to get your name out there are build your own presence.
What do you love about social media and why do you use it?
