Toolulu.

We Know Our Craft.

Word of Mouth on Steroids

Wednesday, September 1st, 2010

Doesn’t this describe social media perfectly?

Social media encompasses all of the great tools we have on hand to share our messages with the masses.  I can sit in my living room and tell thousands of people via twitter whatever I want.  That doesn’t mean I should take advantage of that privilege and spend my social [...]

What’s your Pitch?

Monday, August 30th, 2010

Do you have an elevator pitch?  You know, the one where you try to give someone an inkling of what you do in 30 seconds.
When someone asks you what you do for a living, what do you say?

I have to admit, when we first started Toolulu, my pitch went something like this…
“I work for Toolulu. [...]

On the Web: Chris Brogan Buys a Car

Thursday, August 26th, 2010

This week, I was fascinated to read a few posts from Chris Brogan about buying a car online.  He was approached online by Aaron from Motorphilia after Chris mentioned that he wanted to get a Camaro.   The whole concept fascinates me and I especially loved Chris’ follow up interview with Aaron and his philosophy behind [...]

Companies Doing it Right

Wednesday, August 25th, 2010

I was listening to this podcast earlier this week about local IT company, Five Nines.  I was really impressed by the way they run their business.  Here are a couple things I picked up from the podcast.
1.  They put their clients first. They are available any time of the day, 7 days a week.  And [...]

Characteristics for a New Hire

Monday, August 23rd, 2010

What types of characteristics do you look for in a new hire or a co-worker?
Deb and I have been thinking about this a lot lately as we’ve been adding people to our team as freelancers.  These are our top four:

Dependable/Reliable
Fast
Creative
Team Player

When you are looking to add people to your team, what are your must-haves?

Earlybird on Twitter Catches the Worm

Tuesday, July 13th, 2010

Twitter recently launched a service meant to give its followers some great deals and Twitter a means to monetize.  Earlybird is a Twitter stream you can follow to get the latest deals offered by advertisers on the site.  By following @earlybird, you’ll be among the first to know about these offers.  What does this mean [...]

Are You Listening?

Monday, June 7th, 2010

The MediaPost posted an article on Friday about a Harris Poll that found a significant proportion of U.S. adults use social media to complain about or pay compliments to brands.
And I am guilty.
Just this last Friday, I went in to a local Salon & Spa to get my hair jazzed up for summer.  I love my [...]

Building Relationships One at a Time

Wednesday, May 19th, 2010

This weekend, we attended Big Omaha and had the pleasure of hearing from Tony Hsieh, CEO of Zappos story and how Zappos approachs business.  They take what they would spend on advertising and invest it into the customer experience.  Because they know that word of mouth advertising will give you the biggest bang for your [...]

Women in Technology

Sunday, May 16th, 2010

We spent last weekend at Big Omaha.  It was an amazing conference and we got so much out of it.  If we had one complaint, it would be that  we would love to see more inspiring women in tech!  We’ve got some suggestions for next year. Let’s see if you agree with those on [...]

Twitter as a News Source

Monday, May 10th, 2010

Using Twitter as a news source is not a new phenomenon.  But, it hit close to home when I called my family members tonight that live in Oklahoma.  Some of you may know that tornadoes have been tearing through the state this evening.  I was noticing a few tweets and some Facebook status updates and [...]