Toolulu.

We Know Our Craft.

Building Relationships One at a Time

Wednesday, May 19th, 2010

This weekend, we attended Big Omaha and had the pleasure of hearing from Tony Hsieh, CEO of Zappos story and how Zappos approachs business.  They take what they would spend on advertising and invest it into the customer experience.  Because they know that word of mouth advertising will give you the biggest bang for your [...]

Women in Technology

Sunday, May 16th, 2010

We spent last weekend at Big Omaha.  It was an amazing conference and we got so much out of it.  If we had one complaint, it would be that  we would love to see more inspiring women in tech!  We’ve got some suggestions for next year. Let’s see if you agree with those on [...]

Twitter as a News Source

Monday, May 10th, 2010

Using Twitter as a news source is not a new phenomenon.  But, it hit close to home when I called my family members tonight that live in Oklahoma.  Some of you may know that tornadoes have been tearing through the state this evening.  I was noticing a few tweets and some Facebook status updates and [...]

Prepping for Big Omaha

Friday, May 7th, 2010

Big Omaha is next weekend and Deb and I are beyond excited to attend.  It is a top-notch conference for entrepreneurs and we love that it is in Omaha.  Silicon Prairie News has been really good to Toolulu and to the Lincoln Social Media Club since its inception and while we couldn’t attend the big [...]

Words of Wisdom on Blogging

Wednesday, May 5th, 2010

I was going through some old notebooks full of notes and there were so many little gems in there that I thought I’d share.  Each one may become their blog post in the future but for now, I’ll let you all just ponder some these great thoughts.  I apologize that I’m not able to attribute [...]

Foursquare

Monday, May 3rd, 2010

I’m kind of addicted to Foursquare.  I originally downloaded the app for my iPod Touch several months ago.  I didn’t use it very much because I could only check in when I had an available wifi network.  Now that I’m cruising around town with my Droid (Deb’s an iPhone, I’m a Droid…it works), it is [...]

Do You Like Us?

Wednesday, April 28th, 2010

Are you used to the new “Like” buttons all over the former fan pages on Facebook?  I wanted to take some time to test drive the feature before I blogged about it and I think I’ve given it a fair go.
Do I “like” it?

Meh.
I don’t know if I’d click the “Like” button on the new [...]

Conversation Before Conversion

Monday, April 26th, 2010

The best networkers know that conversation come before conversion.  Here are a few quick tips to help you get the conversations started.
1. Ask questions.

Obvious, right?  I’m amazed at how so many people fail to do this.  You might feel uncomfortable using your business space online for chit chat.  Just do it..but make it relevant.  For [...]

Tools = Success

Tuesday, April 20th, 2010

Toolulu turned a year about a month ago, and it’s hard to believe how busy we are.  We are operating as a two person business {Christy & I} with hopes to grow even more in the next year.  Here are a couple tools that we couldn’t live without around here.

Basecamp.  Interestingly enough, my former employer [...]

More About Branding on Craft Critique

Tuesday, March 23rd, 2010

We’re guest posting again over at Craft Critique. Last week Deb shared her “tags” that she received during our presentation. This week, I’m sharing mine. Why don’t you head on over there and try it for yourself!