Category Archives: business

I Thought of That First!

Ideas are easy.  We all can come up with some great ideas. Some of our ideas might even be better than the ones that are out there making millions. So, why couldn’t that have been you?

The difference might be organization. Bringing ideas to life takes more than just the thought and a hope. Scott Belsky [...]

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Tips for the Pitch

So, you want some media attention?  Here are some tips for the pitch:
1. Be helpful.
Many magazine editors, bloggers, and other journalists are inundated with pitches–most of them bad and self-serving.  Make yours stand out by being genuinely helpful.  Give the editors exactly what they are looking for-compelling stories.

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On the Web: The Big Trend in Small Social Sites

There was an article in Business Week about The Big Trend in Small Social Sites.  We’ve written about targeting niche sites and going to where your audience is before, but I really like how the article presented the value of those smaller sites in comparison to the behemoth that is Facebook.  I think they missed the boat [...]

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What’s your Pitch?

Elevator

Do you have an elevator pitch?  You know, the one where you try to give someone an inkling of what you do in 30 seconds.
When someone asks you what you do for a living, what do you say?

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Companies Doing it Right

Customer First

I was listening to this podcast earlier this week about local IT company, Five Nines.  I was really impressed by the way they run their business.  Here are a couple things I picked up from the podcast.
1.  They put their clients first. They are available any time of the day, 7 days a week.  And [...]

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Women in Technology

We spent last weekend at Big Omaha.  It was an amazing conference and we got so much out of it.  If we had one complaint, it would be that  we would love to see more inspiring women in tech!  We’ve got some suggestions for next year. Let’s see if you agree with those on [...]

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Tools = Success

Toolulu turned a year about a month ago, and it’s hard to believe how busy we are.  We are operating as a two person business {Christy & I} with hopes to grow even more in the next year.  Here are a couple tools that we couldn’t live without around here.

Basecamp.  Interestingly enough, my former employer [...]

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More About Branding on Craft Critique

We’re guest posting again over at Craft Critique. Last week Deb shared her “tags” that she received during our presentation. This week, I’m sharing mine. Why don’t you head on over there and try it for yourself!

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Online & Offline Branding

Last week, we talked about branding at the Lincoln Social Media Club.  We discussed how important it is to make sure your online and offline branding match– because whether you know it or not, you are a brand. 
We gave everyone stickers to go around and label everyone.  To label everyone with 1-2 words that describe them. 

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Business Goal Setting

We’ve got a regular column over at Craft Critique blogging about business.  While that article is written for the craft crowd, the principles apply to any business goal setting.  Why not go over and take a peek?  In addition to some business cheerleading you’ll learn whether everyone’s favorite decoupage medium is  Mod Podge or Modge [...]

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