Category Archives: business

Press Releases

Just like everything else, press releases are evolving. Are yours up to date?

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Announcing: CraftyCon 2010

craftyconlogoCOLOR

This weekend we are kicking it out in Anaheim, CA at the Crafty & Hobby Association SuperShow and Trade Show aka craft heaven.  Today is a really exciting day for us!!  We are announcing the biggest and baddest project we’ve worked on to date…. CraftyCon.  It’s a craft conference that you won’t want to miss.
It [...]

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Social Media & Efficiency

Toolbox

{image here}
When you think about the state of marketing or public relations, say 100 years ago– is it really that different from today?  The local blacksmith would spread the word about Bob’s new grocery store in town by telling everyone he knew about the store.  What great produce it had, and how reasonably priced it [...]

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Online: Building Stronger Connections Faster

Web 2.0

A typical sales job hires individuals for its book of contacts, and their power of networking.  Most salesmen or saleswomen have the gift of gab and persuasion, but really, it’s their contacts that are valuable.  They know how to connect, bring people together, and make things happen.
They can spread the word about a product through [...]

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Year End Planning

This is Life

Do you find yourself spread too thin as an entrepreneur?  Trying to do everything you can to find the balance of spending time finding clients, marketing yourself, and serving the clients you have under your belt can be an overwhelming task.  It’s a great time of year to analyze where you are at with your [...]

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Awesome Camp Announced

The ladies of toolulu.com

{Christy & Deb presenting at BarCamp Omaha– credit here}
Awesome Camp was just announced yesterday and we are excited to be apart of it.  The Social Media Club and red9 are hosting the event and it’s going to be, well, awesome!  We’ve had a lot of questions coming our way, so here’s a run down of [...]

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Gmail: Emails and Tasks

Screen shot 2009-12-15 at 1.07.22 PM

My new favorite gmail feature: The task window.  I’ve been waiting for this feature forever!
I receive an average of 150 emails a day and it’s really easy to get behind if I don’t stay on top of it.  {It’s also really easy to let my email distract me too since there’s a constant flow of [...]

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Speaking: How to get a gig

Mom 2.0 Summit at the Four Seasons in Houston

Christy and I at Mom 2.0 in Feb 2009
Want to know a great way to build your brand?  Speaking.  It instantly gives you credibility (unless your full of it– people are smart so don’t even try to fake it) and can help you meet people.  We here at Toolulu love speaking as it gives us [...]

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Transparency vs. Privacy

Magic Hostess, The Electric Can Opener

How much is too much to share online?  Over the past 1-2 years the online world has been screaming about how openness is better and will always win.  Is that true?  Do we all really need to know everything?
In my opinion, I share bits and pieces of myself online, but never everything I am, or [...]

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Take a Step Back

red shoes

I’ve been traveling for about the past week and it’s been really good for me.  I’ve spent time away from the normal day to day and I’ve really enjoyed it.
Sometimes taking a step back away from it all makes you realize what’s worth while spending your time on.  What direction you’re headed in.  What your [...]

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