There was an article in Business Week about The Big Trend in Small Social Sites. We’ve written about targeting niche sites and going to where your audience is before, but I really like how the article presented the value of those smaller sites in comparison to the behemoth that is Facebook. I think they missed the boat [...]
Just yesterday I was asked by two different groups to give presentations on how they can use social media for their benefit. It was easy to say yes because we’ve been giving these kinds of presentations for a couple of years now. Sure, we need to update the content to keep up with the technology, [...]
Doesn’t this describe social media perfectly?
This week, I was fascinated to read a few posts from Chris Brogan about buying a car online. He was approached online by Aaron from Motorphilia after Chris mentioned that he wanted to get a Camaro. The whole concept fascinates me and I especially loved Chris’ follow up interview with Aaron and his philosophy behind [...]
The MediaPost posted an article on Friday about a Harris Poll that found a significant proportion of U.S. adults use social media to complain about or pay compliments to brands.
And I am guilty.
Just this last Friday, I went in to a local Salon & Spa to get my hair jazzed up for summer. I love my [...]
I’m kind of addicted to Foursquare. I originally downloaded the app for my iPod Touch several months ago. I didn’t use it very much because I could only check in when I had an available wifi network. Now that I’m cruising around town with my Droid (Deb’s an iPhone, I’m a Droid…it works), it is [...]
Are you used to the new “Like” buttons all over the former fan pages on Facebook? I wanted to take some time to test drive the feature before I blogged about it and I think I’ve given it a fair go.
Do I “like” it?
The best networkers know that conversation come before conversion. Here are a few quick tips to help you get the conversations started.
1. Ask questions.
Obvious, right? I’m amazed at how so many people fail to do this. You might feel uncomfortable using your business space online for chit chat. Just do it..but make it relevant. For [...]
1. Don’t be a robot. There are so many applications that allow social media users to automate certain things. I’m a big fan of using the listening tools, but if you use them to broadcast it’s spam. FYI: I don’t need any more “Thanks for the follow, check out my site!” direct messages.
Successful television, radio, and print campaigns rely on reach, frequency, and repetition. Thinking about applying those same principles to social media campaigns? Think again.