Category Archives: social media

4 P’s of Social Media

postit

We’ve all heard of the 4 P’s in marketing, right?  Product, Price, Placement and Promotion.  Over at Buzz Marketing for Technology, they have created the 4 P’s of Social Media and I thought they were worth sharing.

#1 Tell Good Stories – think Idea Virus by Seth Godin
#2 Make them Sticky – think Made to Stick by [...]

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Google Analytics for Beginners

Google Analytics is the most widely used web based analytics around.  Setting it up on your website is an easy (and FREE) way to keep tabs on your site statistics.  If you’re on a Wordpress blog, there is a plugin that you can use to put the code into your site.  Because of its ease of [...]

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Awesome Camp Recap

David Jane

Can we tell you how much we loved Awesome Camp this weekend?  It was freaking amazing!  Now that we’ve had a chance to come up for air, here’s what we remember most from Awesome Camp:

It was truly awesome… and better than we expected.  We really wanted it to be a building of relationships and learning [...]

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Coming Up For Air

crafty con girls with David from the UK

Have we mentioned that we spent several days in California at the Craft & Hobby Trade Show?  Okay, we did.  It was there that we launched Toolulu’s big project…CraftyCon.  You can see all of us letting off some steam with a new friend (David from the UK).

We’ve been on such a high for the past [...]

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Using Social Media to Launch a Brand

image via flickr, copyright stevendepolo

Gone are the days when you need a SuperBowl commercial, a multi-million dollar marketing budget, or big booths at trade shows to launch your brand.  Now many people can launch a successful company/brand with very little overhead.  A laptop and a good social media plan can work wonders.
Developing a social media plan is crucial.  So [...]

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Social Media & Efficiency

Toolbox

{image here}
When you think about the state of marketing or public relations, say 100 years ago– is it really that different from today?  The local blacksmith would spread the word about Bob’s new grocery store in town by telling everyone he knew about the store.  What great produce it had, and how reasonably priced it [...]

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Around the Web

Inspiration Board

There is an endless amount of inspiration and information that we can glean from the web.  I love it!!  So many talented people sharing their thoughts, visions and realities.  I thought I’d share some great articles I’ve seen lately.

5 Twitter Apps Every Marketer Should Test-Drive In 2010 – I was suprised, though I probably [...]

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I’m using Twitter, now what?

A lot of people are hopping on the Twitter bandwagon.  Some are setting up accounts and just letting them sit.  If you, or someone you know is doing this, it’s time for an intervention.  I believe Twitter is the most useful tool online right now.  It has simply made my life better not only because [...]

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Is There a Best Day to Use Facebook?

image copyright vitrue.com

If you’re using facebook as a marketing tool….yes, some days are better than others.  Vitrue did a study that shows that Tuesday has a higher click through rate than any other day.
Tuesday may have the highest click through rate, but you can see from the image that your facebook friends and fans are more likely [...]

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Awesome Camp Announced

The ladies of toolulu.com

{Christy & Deb presenting at BarCamp Omaha– credit here}
Awesome Camp was just announced yesterday and we are excited to be apart of it.  The Social Media Club and red9 are hosting the event and it’s going to be, well, awesome!  We’ve had a lot of questions coming our way, so here’s a run down of [...]

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